’Alive in Every Drop’ consists of a trio of cinematic films shot by James Marsh which drag the classic caffeinated drink from its staid image of clinking china, tea cosies and raised pinkies through a series of ’tea moments’.

This includes a morning dance routine powered by Twinings Glow blend as well as a moment of serenity on the beach in the company of the Calm blend. Rounding off the series for the Focus blend is MC Nino who conducts a live performance with his cuppa in hand.

Filmed with a focus on health the promotional work positions Twinings as a wellness brand while dispelling entrenched stereotypes of tea drinkers by capturing people enjoying moments of exercise, reflection and concentration.

Client - Twinings

Campaign - Alive In every drop

Agency - Uncommon Creative Studio

Director - James Marsh

Production Company - Pulse

Sound Design & Mix - Josh Younger & Henning Knoepfel.