Meet Tiny, the not so scary 'elephant in the room' .

McCann London has launched a brand campaign for UK bankTSB starring new brand character Tiny.

The campaign reassures people that the financial elephant in the room needn’t be so scary when you talk to TSB’s Money Confidence Experts, who are there to help individuals feel more confident with their money and get more out of life.

Advertiser: TSB

Creative Agency: McCann London

Chief Creative Officers: Laurence Thomson & Rob Doubal

Creative Directors: Richard Morgan & Christopher McKee

Art Director: Elliot Lee

Production: Craft London

Head of Agency Production: Amos Usiskin

Senior Producer: Gabrielle Flanagan

Senior Producer: Rebecca Wilford

Integrated Producer: Mandeep Kalsi

Music Supervision: Chris Graves

Sound Design & Sound Mix: Josh Younger

Senior Post Producer: Alberto Boldini

VFX Artist: Matt Bulpitt

VFX Directors: Thomas Castellani & Brad Carter

Senior Editor: Isaac Crutchley & Seb Coker

Retoucher: John Martin

Artworker: Robbie Maynard

Production Company: Riff Raff

Director: Finn Keenan

Final Cut Editor: Amanda James

VFX - Absolute