Morrisons celebrate the behind the scenes actors who make Christmas happen in this playful outing. The film focuses on food, with Farmer Christmas playing a major role in making the big day special with his home-grown feasts. His sleigh-riding counterpart still features, of course, but it's the culinary version who takes the spotlight here.

Charming twists on familiar festive staples bring a lovely energy to the ad, as a pair of young friends explore the magical farm where Christmas dinner is grown. From Morrisons trucks in place of reindeer to the farmer's distinctive red beanie, it's a compelling take on well-known tropes.

The final sit-down feels like a reward after the flashes of magical realism and well-judged VFX, bringing viewers back down to earth. A brother passing on the legend of Farmer Christmas to a younger sibling is sweetly done too, bringing a wholesome narrative streak to the fore.

Client - Morrisons

Director - Nick Gordon - Somesuch

Agency - Publicis Poke

Music - SoundTree

Sound Design and Mix - Josh Younger & Henning Knoepfel