L’Oréal Paris today announces the launch of their Infallible Matte Resistance Lipstick with an ambitious new brand experience in partnership with London’s leading immersive district, Outernet.

Launching across two full days, Friday 8th and Saturday 9th December in Outernet’s 'The Now Building', the activation will evoke the stunning architecture of the City of Love across the floor-to-ceiling wrap-around screens as visitors experience the magic of Paris.

Orchestrated by an integrated McCann Worldgroup team, the immersive experience has been led and created by McCann London and built by experiential agency Momentum Worldwide. Over a period of six-minutes, the film transitions from sunrise to sunset featuring the latest iconic ambassador for L’Oréal Paris, Kendall Jenner, alongside an equally mesmerising and iconic Eiffel Tower sequence.

The space also hosts the online viral sensation Citroen 2CV Infallible Matte lipstick car, now in real life. The car swept across our screens earlier this year, leaving a lipstick trail of is it real or not? The Parisian theme would of course not be complete without free café au lait and macarons and an opportunity to claim your very own Matte Infallible lipstick – Because you’re worth it!

https://www.lbbonline.com/news/experience-a-corner-of-paris-in-london-with-loreals-immersive-outernet-takeover

Credits

Agency / Creative - McCann London


EXECUTIVE CREATIVE DIRECTOR - Rob Brown

CREATIVE - Beth Heaton

MANAGING PARTNER - Alison Webber

BUSINESS DIRECTOR - Charlotte Webb

ACCOUNT MANAGER - Lily Goulding



Post Production / VFX - Craft London


PRODUCER - Luke Stazake
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VFX LEAD - Thomas Castellani

3D ARTIST - Metin Akcakoca

3D ARTIST - Steve Dunnington

3D ARTIST - Martin Fausek


SOUND DESIGNER & SOUND MIX - Josh Younger