Sound Mix & Sound Design - Josh Younger
Agency - McCann London

The new campaign shows Just Eat as the go-to for all ordering and convenience moments showcased by enchanting animals personifying everyday customer needs. It serves as Just Eat’s new and fresh UK retail platform, while ‘Did Somebody Say’ remains the app’s global brand platform.

A fox enjoying a McDonald’s breakfast in bed while her husband does the school run. A group of rabbits getting together to watch the season finale of their show while eating Five Guys. A couple poking fun of each other's taste while one tucks into a Joe and the Juice ‘tunacado’. These are some of the relatable food ordering situations brought to life by charming animal puppets in Just Eat’s new ‘Joy of Everyday’ campaign.

To showcase the moments of connection and convenience the delivery service can provide, the new campaign takes a refreshed approach and refines the brand’s proposition showing that food delivery is much more than a weekend treat.

Created by McCann London, the creative includes a series of nine 20-second films, featuring animal characters who bring to life different customer cohorts. Audiences are introduced to a family of squirrels, student rabbits, a suburban beaver and otter couple, and city-living moles.

Built around real human behaviour, the animal-fronted campaign aims to shift Just Eat’s focus away from ‘takeaway’ and toward the breadth of the range of offerings it has on its platform.

The charming spots highlight the importance of visual craft and show how it is possible to build a world that mirrors the audience’s own through storytelling. The creative spots use the captivating animals to bring to life relatable food delivery scenarios and show that there is truly something for everyone on Just Eat.