‘The BRIT Awards with Mastercard' champions the future of UK creative talent and celebrates the brand’s 25-year headline sponsorship of The BRIT Awards, an annual showcase for the UK music industry.
The campaign features work from 14 students from the BRIT School, a leading performing and creative arts school, who were tasked to interpret Mastercard’s brand in a range of new and exciting ways; from costume to digital animation, to dance and music.
The students work will feature throughout the live awards show happening all around London’s O2 arena, which are being broadcast on TV and are included in the overall integrated campaign.
Produced by Craft
Agency - McCann
Director - Anthony Rubenstien
Producer - Zara Balfour
Post Producer - Francisco Penedo
Editor - Matt Dollings
Head of post - Pedro Pinto
Exec Producer - Alec Christie
Creatives - Amy McGowan & Georgina Davenport
Sound Design & Sound Mix - Josh Younger